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Title Image

Directional Robot

  |   robots
PRODUCER
Yonezawa
 
YEAR
1957
 
POWER
Battery
 
FUNCTIONS
Bump n go action, turning head, lighted eyes
 
RELATED ROBOTS
Tremendous Mike

Photo courtesy of toytent.com

Yonezawa’s Directional Robot was designed for the North American market, and stood at 10.5 inches tall, with a skirted design. Originally named simply “ROBOT,” this iconic toy gained a new moniker due to its bump & go behavior: after bumping into obstacles, it would turn its head to gaze in the direction of its newfound path. Equipped illuminated eyes, this robot evokes a similar aesthetic to ASC’s Tremendous Mike robot, a contemporary of its era.

 

The first version, introduced in 1957 in a green hue, boasted a slightly different body structure. A second version emerged in 1959, featuring enhancements in both technique and lithography.